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NULL SOCIETY is a creative incubator focused on nurturing and evolving the intersection of art, design, music, and knowledge. We function as a dynamic encyclopedia, continuously absorbing and reflecting the unspoken and internalized aspects of society. Our work results in evergreen, yet ever-changing, art forms that resonate with the current cultural landscape.

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Gisele in Tears

08 May 25

Null Society

Alexander McQueen’s SS98 show “Golden Shower” featured a water-filled lucite runway- and a young Gisele Bündchen. Gisele recalls her surprise and horror upon arrival backstage in Milan to the news that she would be walking topless in the show.

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“I was walking the whole time thinking, ‘I hope my dad doesn’t ever see this picture,’” the supermodel said. “That’s why I have the memory of this show, all I wanted to do was leave but you know, it’s one of those things that make you stronger.”

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Sobbing through her makeup application, the model considered running to avoid embarrassing her family. Between Gisele's sobs, the makeup artist suggested painting Gisele’s torso white for the most revealing look, convincing her that no one would even notice her nudity on the dark runway. The feathered lashes barely hung on through her tears during prep for the show before she took to the runway, culminating in an iconic walk to I Can't Stand The Rain by Ann Peebles' underlaid with the Jaws soundtrack.

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